WINDSOR VINEYARDS (redesign)

Product: Sonoma County wines with personalized labels and wine country gift baskets

Objectives:

• take a product-driven catalog toward a more upscale lifestyle-driven look
• project the unique sensibility of California's wine country in settings, styling, and casting
• design elements and produce photography that could also be reconfigured for a corporate gift catalog
• simplify and clarify the complex order form, detailing the patchwork of state regulations on wine shipments