VIANSA (relaunch)

Product: mid-range California wines and specialty foods, tableware, accessories, winery tours and special events

Objectives:

• introduce Viansa as an innovative producer of fine wines and foods rooted in its Sonoma Valley roots in Northern California
• project a revised brand image of approachability, warmth and casual elegance
• educate customers about wine, wine making, pairings of food and wine, sharing tips and recipes
• promote membership in the Viansa wine clubs offering monthly specials and special pricing
• attract visitors to Viansa's unique facilities and its location, including a 90-acre wetland preserve