UPPER DECK AUTHENTICATED (redesign)

Product: autographed sports memorabilia and collectibles

Objectives:

• create a more design-driven look in line with expensive collectibles
• add richness to the product photography with lighting techniques not usually applied to sports memorabilia
• appeal to the male readership, overlaying an orderly grid with dynamic scale changes
• explain the unique authentication process, thereby positioning the brand as the exclusive authority in its market