BENEFIT COSMETICS (redesign)

Product: proprietary cosmetics and skin-care

Objectives:

• project the brand's camp and edgy humor as the key to appreciating the product assortment
• create a bridge to the customer through the introduction of vintage mannequins as her stand-in
• generate excitement regarding new product introductions
• function as both a retail traffic-driver, and a promotional brochure distributed at points-of-sale
• assert the brand's authority on skin care and cosmetics through tips on regimens and techniques