ARTFUL HOME (redesign)

Product: high-end art pieces and artist-made housewares and decorative objects

Objectives:

• refocus the Artful Home image and merchandising to resonate with a wider audience attuned to current design
• raise the level of merchandise presentations with high quality photography, depicting products as valuable art pieces
• increase multiple sales and repeat purchases by developing collections and product series
• project a unique Artful Home voice which balances lyricism and expertise, evoking the mastery of the artist and the passion of the art lover